IDENTITY

Since 1970, the Parisian magic has been in constant supply in the west of the French capital at the Parc des Princes. In just a few decades, Paris Saint-Germain has become a benchmark in French sport. Over the 41 years of it’s existence, the club branded ‘Made in Paris’ has won 17 national trophies and one European (1995-96).

The facts are undeniable: Paris has established itself as a global city in all aspects. Elegance and respect are part of the fabric of the city, and these attributes are also clear in its ambassadors draped in Rouge-et-Bleu across three domains.

Men’s football, women’s football and handball: the badge brings them all together, forming them into the driving force behind an XXL-sized project.

In May 2017, the men’s team claimed their 15th title in the space of six years! Paris’ own ‘Untouchables’ – Thiago Silva, Maxwell and Pastore – took Paris to the top of the list of France’s most successful clubs.

In 2015-2016, the Parisian ‘Dream Team’ helped itself to a second successive domestic quadruple – a performance never before seen among Europe’s top five leagues. And European concerns were high on the club’s list of priorities, with the Champions League trophy – the Holy Grail for all Parisians – the primary target for anyone wearing the red and blue Paris shirt.

 

In the spring of 2017, KPMG and Brand Finance valued the company and the brand at the milestone sum of one billion dollars, showing that, over and above the upward-trending turnover and revenue, a strong dynamic has taken hold for the long-term.

This valuation was closely linked with the Club’s know-how, especially in terms of youth development. The Club always seeks to integrate its young talents into the senior team, with the likes of Mamadou Sakho in the past and Adrien Rabiot in the present day being shining examples. Doubtless, future stars will emerge from the club’s youth academy, which is heavily involved in the Paris region, conscious of its role in terms of social progress.

 

Paris: a leading light and a responsible and engaged club dedicated to helping kids find their calling and overcoming obstacles. Parisian by birth or by choice; French or foreign; from the East or the West; one single characteristic binds us all: PASSION. A feeling that beats strong in our chests 365 days a year.